I would like to give a big round of applause to Gucci’s creative director Alessandro Michele; as in a year he managed to revamp the longstanding luxury Italian brand that had been stagnating for the past years, and made it an IT brand again. There is not one single person that is not craving for a piece of the new collection in their wardrobes; from the double G leather bags, to the embroidered denim jackets to the furry slip-ons.
The real innovation within Gucci, has been the ongoing collaboration with Trouble Andrew, the New York street-artist and musician behind @GucciGhost. His creative and rebel side, helped the brand to get in touch with a younger and fresher generation, making Gucci a brand that all influencers and millennials want.
Trouble Andrew started four years ago doodling the Italian’s house’s iconic logo onto anything, from walls to dustbins and jackets, and now works back-to-back with Alessandro Michele to create the collections you see walking down the runway. The contrasting elements between high-end clothing and the graffiti prints, transformed Gucci into a cool, unexpected, urban, rock and absolutely necessary brand within everyone’s wardrobe.
We are seeing more and more, creative fashion designers working with artists to get their point of view and input to create something that is unique, in such a clutter world of brands. The merging of art and fashion is trend to watch, and certainly on the rise. Who knows what else we will see – would love to see a collaboration with Banksy!
Images sourced from: The Cut, Vogue, Pop Sugar, WWD