Along with Burberry’s new “see-now, buy-now” model, for their SS17 Fashion Show, the English Fashion House has relocated from its iconic Kensington Gardens home to Manette Street in the heart of Soho.
After the show, until the 27th of September, Burberry has transformed the venue into a café’, events space, and showroom to celebrate the launch of its new collection.
Burberry’s new collection on display at Makers House, Photo courtesy by Burberry
Makers House, a collaboration between Burberry and The New Craftsmen.
The building’s courtyard is filled with busts and sculptures; the ground floor beams with creativity, from silversmiths to bookbinders and saddlers, who can be seen practising their craft and talking to visitors, as well as an area uniquely dedicated to the inspiration process that led to the creation of the garments, which are all exposed for viewing on top of the majestic wooden staircase.
Creative Director, Christopher Bailey, envisioned this set-up to involve the customer on a more personal level to celebrate the craft and inspiration behind the collection, along with the quintessential British heritage of the brand.
A staircase designed by design duo JamesPlumb will host daily readings from Virginia Woolf’s Orlando
Makers House is open from 21 to 27 September. It is open from 10am until 6pm on 23 and from 10am until 7pm from 24 to 27. For details and a schedule of events see burberry.com