Is the future of fashion online? Well, it is certainly moving in that direction thanks to the speed, accessibility and reach of the internet. I am a big fan of online shopping (as you already know), and the reason is simple: I love searching for new and inspirational brands worldwide and thanks to the internet I am now able to do so.
Many brands have started capitalizing on the opportunities that the digital world reserves, one of these brands is IvyRevel, a brand new global digital fashion house for women supported by H&M Group and PayPal, which launched today. Take a look at their collection, I have already laid eyes on several pieces I wish to add to my SS16 wardrobe, especially the Noir Lux Black Jacket!
What I love about IvyRevel? IvyRevel’sis a contemporary, young, polished but still bold and extrovert brand; like I am, and how all we millennials are. We set our own rules, we don’t follow trends because we set our trends and we love sharing them with the rest of the world on Instagram. This is why IvyRebel is unique, it does not follow runway trends but constantly innovates according to our tastes to make sure that they always stay forefront of the 21st century fashion requests.