With the debut of Star Wars: The Force Awakens, many brands have taken the opportunity to try and capitalize on its broad mass appeal. Everyone tried to jump on the bandwagon, from Covergirl cosmetics, to Lego, to H&M and Primark, as Star Wars have always proven extraordinary appeal and successful track records for franchise. Many brands have tried to grab a piece of the cake, considering that even a small slice could be very profitable. The movie alone made $238m over the weekend in the USA alone (according to Sky News).
It’s to no surprise that the first Star Wars 10 years ago have awakened the marketing force across a wide variety of products from underwear to bedroom lamps. But do fans buy into all of this? Of course they do, take a look at the selection of products I have found designed specially for Star Wars fans.