Natalie Massenet, the master mind behind Net-A-Porter has announced this morning her shocking departure from the company, just before the merge with the Yoox Group. Coincidence?
This news has truly left everyone in the fashion industry speechless. There have been plenty of rumours on why she left. On what really happened? And plenty of thoughts on who will be the new chairman and oversee editorial content of the combined company, Yoox Net-a-Porter Group.
The first shout out was released on Wednesday by the Yoox Group, but only this morning Natalie Massenet spoke up and explained her decision on why she was leaving Net-A-Porter, stating “the completion of Net-a-Porter Group’s merger with Yoox Group is the right time for me to move on to explore new ideas and opportunities.”
“The business I started in 2000 could not be in better shape today. Having joined forces with Yoox Group, the company will be bigger, stronger and superbly well positioned under Federico Marchetti’s leadership to lead the industry and create the future of fashion. As a continuing loyal customer I will be excited to see the next chapter for this amazing business”, Natalie added.
Launched in 2000, Net-A-Porter is the world’s leader in luxury online retailing. Success is one of the main drives at Net-A-Porter and innovation is at the heart of the brand and no matter will happen next to Natalie Massenet, she will always remain in history for being the woman that changed the way that the world shops online.
Net-A-Porter has always been well aware of the ever evolving circumstances of the industry, and have always been proactive in changing and trying to stay ahead of the game. Customer experiences are at the centre of the brand’s strategy. Moreover, the company has been one the first online retailers using magazine-style and editorial content in order to improve the customer experience and blur the line between content and commerce; now attracting more than 85m page views per month, compared to competitors like Matchesfashion.com and Barneys.com, which record 1m page views per month.
The news about Net-A-Porter merging with Yoox was first released on March 2015, and was originally slated to complete this month. However, it has been delayed until October, so who knows if this last minute news will lead to further delays on the matter.
Nobody really knows why Natalie decided to abandon the ship just before a massive new battle was commencing: the conquest of the online fashion world. We don’t even know where she is headed, but surely can’t wait to discover it, as until now everything that she has ever develop has been a mere success.
Natalie concluded “as for my own future, my entrepreneurial drive is as strong today as it always has been, and my passion for innovation will continue to be my greatest guide in business. The incredible experiences and memories of the past decade and a half and the people I have had the honour to work alongside will always be an inspiration to me.”
After this surprising news, I am really curious to see what will happen to Net-A-Porter and how it will evolve and change without Natalie guiding it. I am pretty sure that a leader and innovator as Natalie will truly be missed within the company, and not to sound too pessimistic, I have a feeling that without her presence, Net-A-Porter will not fly as high as it did until now.