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Summer Vibes

April 28th 2015 by



 Influences from the 1970s and 1990s, natural tones and tropical prints define the brand’s looks for summertime. Pull & Bear introduces its main summer trends with a new editorial coming from Rio de Janeiro, Brazil. Rustic fabrics, natural tones, crochets, tropical prints, boho style, indigo blue and whites are some of the features that stand out within the new look book called Summer Vibes.

The shot wanted to transmit the lively neighborhoods of Rio de Janeiro, capturing the models in the streets and beaches of the Brazilian city.

The new woman’s collection takes inspiration from the ‘70s and the hippy aesthetics, giving a touch of ethnicity through the diverse textures and prints used. Crochet and oversize fittings also prevail in the collection, influenced from the French Riviera and urban safari outfits.


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